BRANDON PICKETT

Working as part of the design team at iFit, I had the opportunity to develop the UI for several pieces of equipment. The Fusion CST combines powerful strength exercises and incredible cardio with fluid resistance. Working with a team of developers and product owners within an agile environment, I designed the UI for android tablets that pair with the hardware via bluetooth. The goal was to develop an interface that can be accessed and manipulated easily while working out. The app includes a dynamic personalized dashboard, workout library, calendar feed, and a in-workout interface among others to make the app experience intuitive and engaging to the user. This UI also needed to follow an evolving design system that governed all of NordicTrack’s suite of applications.

While at GTB working on the Ford account. I was tasked with art directing and producing a wide array of print advertisement media promoting Ford the brand, its vehicle lines, and sales event offers. Part of the fun when working for big brands like this is the range of media you get to design for. Billboards, instillations, POP, newspapers, publication ads, ect. are all part of the day-to-day tasks for the design team.

As a creative spirit, I’m always pursuing different themes, stories, and techniques to quench the never ending burn to create. A big part of my creative background is rooted in music. I’ve enjoyed playing musical instruments ever since I discovered the joy of making sound and this is my attempt to pay homage to some of my heroes. This series of jazz artists I’ve illustrated depicts the artist and their instrument in contrasts. The color palette foreshadows the life of the artist, their instrument, and the colors their unique style of music evokes for me.

Developed, pitched, and produced a integrated campaign for the 2014 Ford Labor Day Sellathon. Campaign media included TV :30’s for car, truck, & SUV in English and Spanish. Outdoor print for various billboard locations, digital banner ads, and newspaper spreads. This is a good example of a hard-hitting sales campaign with a focus on vehicle features and a $$ offer.

Vangst is the leading staffing and recruiting company in the cannabis industry. Their talented staff help place vetted candidates for top executive positions down to temporary contract gigs for multiple workers. A key part of their business offering is managing temporary staffing for their clients. I was hired to help build and expand their project and time management app as well as their admin portal. I worked across multiple teams to help identify user pain points, develop user flows to solve their pain, and build high fidelity prototypes using sketch and invision for the engineering team to implement while meeting business objectives. I also provided art direction and design for marketing objectives spanning print, digital, and trade show activations.

Website:
www.vangst.com/gigs

App:
gigs.vangst.app

Prototypes:
super admin prototype

I was offered to design the 26 & 27th annual Rolling on the River Bluesfest event for Keokuk, Iowa. Media consisted of a poster promoting the event and a T-Shirt design to be sold at the venue.

To showcase new guided workout material shot on location in Moab, Patagonia, and Antarctica. I worked with the digital marketing team to design & launch a digital campaign leveraging a website takeover, digital ads, and rich media content. Working within an agile environment, I delivered user flow wireframes, clickable prototypes using invision, animated onboarding videos, and conducted design overviews for the team before final file handoff. The web page layouts were designed to be interactive so the viewer could discover new content and details about the locations, trainers, and what to expect in these engaging and active workouts for their treadmill or studio bike.

www.ifit.com/exercise

Nourish is unlike any other nutritional shake. It allows you to personalize your mix, while delivering the highest quality of fruits, veggies, and protein, plus 25 essential vitamins and minerals. To convey this message, we developed packaging that evokes freshly-sourced food contained in a luxurious pouch, with a personalized label indicating the unique formula blended just for you. Custom shipping packaging was also designed for this new product.

www.ifitnourish.com

Ford needs different content throughout the year. Seasonal campaigns, New model launches, and Ford the brand are always in rotation. But when there is time between the campaigns and sales events, Ford still needs content to keep the brand current and most notably, beating the competition. So when you live in the desert, you need the right vehicle to handle the most adverse conditions. We created a multi-vehicle campaign featuring just that sentiment.

Examples of logos and custom marks created for startups, sales events, and personal businesses.

For a while, RIDE hosted a annual design contest open to all aspiring groms who dreamed of designing their own snowboard. It was juried by their design team and the lucky top 30 entries to be selected, had their work displayed in a local Seattle art gallery. I was fortunate enough to make the cut three years in a row and even snagged third best (top example) in 2010.

My first job out of school was for Exelis VIS, (now Harris Geospatial) a tech company servicing the scientific, remote sensing, and defense industries. Exelis Visual Information Solutions, Inc. develops geospatial image and data analysis software for extracting information from geospatial imagery and data. The company also provides IDL, a scientific programming language to transform numbers into visual representations, and understand data through interactive visualization and analysis.

As part of their small in-house marketing team, I was responsible for creating marketing materials for their product line, trade show presence, and website. it was a great experience learning to distill highly technical information for a targeted audience.